Brand identity: Attended

Designing a fresh and playful brand identity for an education attendance registry app.

Role

Designer

Industry

Education

Duration

1 Month

Attended is a location based attendance registry app created for universities to assist in tracking student attendance. The aim is to create a system that will allow universities to have oversight of student attendance filtering up from lectures all the way to faculties and departments.

Attended aims to be used by students in universities across the world which is why we created a brand that would appeal both to the universities and more specifically to the students. Our aim is to ensure that the students will want to use and engage with the app which is why we crafted a playful and expressive brand. The trust of the darker sea blue - which speaks to the universities - has been complimented with a youthful and lively baby blue - which speaks to the students.

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