Brand identity: Chess Power House
Designing a quirky and unique brand identity for a chess coaching company.
Role
Designer
Industry
Chess coaching
Duration
1 Month
Chess Power House is a chess coaching company devoted to making a positive impact in the lives of youngsters, especially amongst the disadvantaged communities. They are an organization with a mission to be the premier independent chess community to promote and develop chess in South Africa as a sport, recreational, and educational activity.
At it's core, Chess Power House focuses on uplifting the youth, especially within the disadvantaged communities, which is why I opted to create a brand that was a perfectly crafted combination of playful and polished. My aim was to speak to both their mission - to be a premier independent chess community - and their core values - to uplift the youth.
I paired the varying blue colours, which covey a clear sense of trust, stability, and logic that can often be seen as serious and polished, with a quirky and creative font that has been slightly altered to give it more personality. This combination will assist in showcasing Chess Power House's ability to balance creativity and logic.
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